SEQUIM, Washington (December 23, 2011) —
NeWave Media today announced that the 2012 season premiere of Lucas Oil's
On The Edge will air on Saturday, January 7th on the SPEED
Channel at 3pm PT/6pm ET.
The crew was onsite at the August event at Webb's Slough
earlier this year and it is expected the two other classes will also be
shown at later dates through the 2012 season.
On The Edge features a plethora of racing series across the
United States that currently receive no television coverage. You will see
anything from mud-bog racing to snowmobile racing and yes, the USSBA Racing
Series Sprint Boats.
As the other shows are announced, please stay tuned here and
our Facebook Page for more information.
Lucas Oil Products, the world leader of heavy duty and
high-performance oils, greases and additives, has been a long time sponsor
of the motorsports industry through multiple series, race and team
sponsorships. Based in Corona, Calif., Lucas Oil Products is one of the
fastest growing additive lines in the consumer automotive industry. Through
innovative product research and development, along with aggressive marketing
programs, Lucas Oil Products has established itself as the top selling
additive line in the auto part retailers and American truck stop industries.